The results of the international, regional and local Hygiene Home Truths Study 2010, were revealed today during the fifth annual Hygiene Council meeting held at the Four Seasons Hotel in Riyadh, Saudi Arabia. The study, supported and organized by Dettol, showed that bathroom seals, the insides of fridges, general purpose kitchen towels and kettle handles are some of the most highly contaminated hygiene hotspots in homes worldwide and especially in Saudi Arabia – and are caused by ineffective cleaning.

According to the study, bathroom seals are the dirtiest site in homes worldwide, with over two thirds (70%) failing bacterial tests, and over half (56%) failing mould tests, despite more than a third (37%) appearing clean. This is a concern, as evidence from existing studies shows a relationship between the presence of household mould or damp and an increase in the incidence of health problems such as fungal infections, respiratory illness, asthma and allergies.[i], [ii], [iii], [iv]

The inside of fridges came a close second to bathroom seals in the contaminated hygiene hotspots stakes, with nearly half (46%) of households worldwide failing bacterial contamination tests and more than two fifths (44%) of households showing mould build up. Fridge temperatures were found to be unsatisfactory in many instances, allowing bacteria to grow to high numbers. Fridges were also found to be one of the least regularly items in the home, especially in terms of using disinfectant products such as Dettol.

In Saudi Arabian homes, the dirtiest items were bathroom seals and fridge interiors with nine out of ten (90%) of both areas found to be unsatisfactory or heavily contaminated – well above the global average. This finding was particularly surprising given the fact that the same number of people – nine out of ten householders (90%) – said that they cleaned their fridge at least once a week, with eight out of ten (80%) claiming to clean their bath or shower daily.

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